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Carolyn M Todd's curator insight,
August 5, 2014 7:22 PM
Marketing analytics...new trend or something that has always been a mainstay of business? What do you think? This article provides some good insights into how data has changed.
Chuck Taylor's curator insight,
September 22, 2014 10:33 AM
The biggest challenge marketers face today is leveraging the multitude of data sources and buying channels to maximize their marketing insights.
Elise Perkins's curator insight,
December 9, 2014 11:29 PM
This article talks about how data is not only changing the rules of journalism but other fields, like marketing as well. There is power in the numbers, and its about how you can use those numbers that will insure success in the future, but the old stand by no longer applies.
Denis Marsili's curator insight,
December 28, 2014 11:57 AM
There's a lot of lip service given to using data to drive more strategic and successful marketing campaigns, but it's one thing to deliver "descriptive analytics" on the same tired data and another to use the data for insights that actively drive... |
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With business, communication and flexibility skills embedded into the Data Scientist, and the Marketer taking on more of an analytical role, which would you hire?