Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Scoop.it!
Marketing technology has become a fact of life, as new data from digital agency Squiz attests. Roughly two-thirds of senior marketers surveyed in Australia, the UK and the US have invested heavily in marketing technology over the past year, the study shows.
Marteq's insight:
And if you add it up, it's...EVERYONE.
Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis
marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing. Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing 
Scoop.it!
Marteq's insight:
MIA: analytics. Should be a top priority.
Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis
marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing. Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing
Scoop.it!
By monitoring the online activities of companies nationwide over a two year period, to ascertain baseline activity levels, and following this up with a 30-day monitoring period, True Influence was able to recognize the biggest increases in online activity by keyword.
Marteq's insight:
It's one way to look at this.
From MarTech 101 to Advanced Techniques, marketingIO has you covered. Contact us. #MarTech #DigitalMarketing
Scoop.it!
Marteq's insight:
NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x
Scoop.it!
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
The basics of blocking and tackling. Foundational and never gets old.
Scoop.it!
The RACE Digital Marketing Planning Framework We created RACE to help digital marketers plan and manage their activities in a more structured way since we. Marketing topic(s):Digital marketing strategy. Advice by Dave Chaffey. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
Far more detail when you click through, as well as access to their benchmarking tool that relies on this framework.
Scoop.it!
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Scoop.it!
Dark marketing clouds ahead? Let us help you see clearly. Contact us.
Marteq's insight:
This is important information to incorporate into your efforts!
Scoop.it!
iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.
Marteq's insight:
I don't know if this is funny or frustrating. How can "Not Sure," in the era of marketing analytics, be the #1 answer? Don't let this be you. If so, watch your budget magically disappear.
Educate Massachusetts's curator insight,
March 30, 2015 12:33 AM
The best strategy are to use the ones you enjoy and the forums / / / /places where your niche market "hang-out"
Scoop.it!
► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄
Marteq's insight:
I don't know why Predictive seems to be following Moore's "Chasm" pattern: it's a no-brainer addition to your MarTech platform. And it has the potential to be so damn powerful.
Scoop.it!
► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄
Marteq's insight:
These are five insightful yet frightening questions. And it should be a part of your planning process. Really brilliant thinking here, and I encourage you to click through.
Scoop.it!
Marketers have also waded into unfamiliar technical waters. In other words, marketing technology and data analysis have upended their profession. Most marketers are still trying to wrap their heads around the complexities of technology and trying to separate hype from reality. Hence, there's a real fear of failure. ► Receive a FREE daily summary of The Marketing Technology Alert ◄
Marteq's insight:
And this reflects the thinking of the CIO! Lots of budget into the hands of the CMO, and the prevalent thought is that the CMO doesn't know what to do...and the CIO does. Unfortunately, this is truly the case in many, many situations.
Scoop.it!
Marteq's insight:
You can't do #3 without #4. And #4 is all about having the controls in place so as to properly attribute performance.
Scoop.it!
Want to get a leg up on the competition in your marketing efforts? Read these 10 quick competitive advantages for modern marketing... Digest... 1. Lead scoring 2. Measured mobile expansion 3. Lead nurturing 4. Account for multiple buyers 5. Align content to stages of the buyer’s journey 6. Document your content strategy 7. Use video in content marketing 8. Analyze your marketing data 9. Integrate your marketing technologies 10. Get customer-centric
► Receive a FREE daily summary of The Marketing Technology Alert ◄
Marteq's insight:
And they're all available to you right here, right now. Where can you get most of this? Marketing automation.
Scoop.it!
Digest... Consider one of the most common workflows that MAPs and CRM share: lead nurturing. Lead nurturing is often based on the automated enrollment of an individual into a pre-set series of communications (emails). A person may be enrolled into a nurture marketing program in a variety of ways, including when a value changes in their record from the CRM system.
There are many other examples such as… • Weekly/monthly product updates – Drip Campaigns • New client onboarding communications – Nurture Programs • Client Satisfaction Surveys – Landing Pages/Surveys • NPS (net promoter score) Tracking – Surveys • Customer events – Event Management
► Receive a FREE daily summary of The Marketing Technology Alert ◄
Marteq's insight:
Exactly what we were yapping about a few weeks ago: creativity is very much alive in the digital realm...it's just a different kind of creativity, specifically, how you can creatively use the tools as your disposal such as MAS.
nubit's curator insight,
November 13, 2014 5:27 AM
Interesante post sobre el alcance y posibilidades de software de marketing en las organizaciones.
Scoop.it!
Digest... Integration and customer profiling are the biggest roadblocks to digital marketing success according to a new study called “The Contemporary CMO’s Toolkit 2.0” by 451 Research which casts a contrarian eye over a sector otherwise known for its gimlet eyed view of progress.
Almost 70 per cent of those they surveyed say digital marketing is importance, but only 18 per cent are actually utilizing digital marketing systems according to the study.
Among the key findings of the report: -For digital marketing to be successful, it needs to be successfully integrated with sales and customer service operations. It needs to offer customers a consistent and holistic experience. -Integration with sales and customer service operations is rare in larger organizations (where digital marketing adoption rates are consistently higher), and there is typically a poor overall customer experience and lack of a unified strategy regarding customer service and sales. -Vendors of newer digital marketing technologies based on social media and advanced analytics should lower expectations based on buying patterns in 2014. Most buyers are still focusing most of their digital marketing efforts on email campaign management.
► Receive a FREE daily summary of The Marketing Technology Alert ◄
Marteq's insight:
Integration is absolutely an issue with disparate applications within and outside the martech realm.
Scoop.it!
The larger the company, says Gartner, the higher the marketing expense budget as a percentage of revenue — those with revenue of US$5-billion or more reported 11 per cent, compared with 9.2% for those with revenue between US$500-million and US$1-billion.
Receive a FREE daily summary of The Marketing Technology Alert HERE ↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑
Marteq's insight:
Another summary of the recently released Gartner report.
|
|
Want to increase leads, increase traffic, or make more revenue?
https://www.scoop.it/u/raptas-technology-llc