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Drift, the world’s first and only conversation-driven marketing and sales platform, today announced a $32M Series B round of financing. The round was led by General Catalyst, with participation from CRV and HubSpot -- all existing investors -- and Sequoia Capital, the latest investor in Drift.
This Series B investment will support Drift’s expansion into marketing automation and sales acceleration, a new office in San Francisco, and plans to add over 100 new employees in the next 12 months.
HubSpot continues to demonstrate that they get it. Without mucking up their model, their investment in Drift lets them know about the potential associated with messaging as the means for marketing automation communication.
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