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Intermediate/ Excerpt...
The Brightcove Cloud Component for Oracle Eloqua is designed to enable users to add Brightcove Video Cloud-powered videos to Oracle Eloqua landing pages and campaigns. The integration will allow marketers to track user engagement and performance for lead scoring.
With the Brightcove Cloud Component for Oracle Eloqua, marketers can incorporate video into all of their Oracle Eloqua-powered campaigns and programs while also capturing rich video analytics in the same environment for unprecedented insight, and use this insight for lead scoring, segmentation efforts and nurture campaigns.
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We're going to see more of this over the next year: not just video, but all types of visual delivery capabilities backed into MAPs. Visual is way too important.