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The MarTech Digest
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Scoop.it!
Our latest eBook, The Autoresponder eBook for B2B Marketers, is written for B2B marketers who want to learn how to best use one of online marketing’s neatest tools—the autoresponder. We recently published the Marketing Automation Best Practices: 2013 Autoresponders Study, which uncovered some very interesting facts about autoresponder usage (or lack thereof) among 500 top B2B companies. In case you missed it, you can download the study here.
Marteq's insight:
Have you downloaded this yet? WHAT? You haven't? Whaddayadoin? Get on it!
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Those two tactics: reducing the number of questions, and reducing the number of required responses. Click through for details (which are superb).