Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Scoop.it!
The metric you may not have heard of is click to open rate (CTOR) which essentially measures the effectiveness of the content of your email. It is calculated by the number of unique clicks divided by the number of unique opens. 
No comment yet.
Sign up to comment
Scoop.it!
MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.
TOUCH AND LEAD's curator insight,
April 20, 2015 10:46 AM
En matière de génération de lead, l'e mailing reste encore le média le plus efficace. Cette présentation met en exergue la puissance de ce média avec des chiffres assez étonnants.
Scoop.it!
Marteq's insight:
You'll want to click through for specific examples on how to apply the UTM trackers to a variety of tactics. Of course, you better have GA in place.
Scoop.it!
Digest... Sometimes the least common KPIs offer the deepest insight into performance. Here are the top four most important (and least-often used) KPIs you should be utilizing: → Average Time Before a Purchase It’s important to compare this analytic against the industry average as well as your company’s historical data. If the average time is growing, consider what may have changed. → Spam Complaint Rate If your spam complaint rate is on the rise, consider what you may be doing to encourage this growth. → List Growth
► Receive a FREE daily summary of The Marketing Technology Alert ◄
Marteq's insight:
The big one is the last one, and how often do we chart this? Very good point.
Scoop.it!
Email marketing automation provider Silverpop released its 2013 Email Marketing Metrics Benchmark study, analyzing key metrics of fourteen different industries in the U.S. and Canada, as well as countries in Europe, the Middle East, Africa and Asia Pacific. When evaluating open rates, CTRs, CTORs and list churn statistics, the top performing vertical industries included education, computer hardware, telecom and electronics, and retail.
Marteq's insight:
The data is broad, and may not be representative, but scooped for you so that you can at least get an idea as to how you compare. Click through for more data, e.g., open rates x vertical.
|
|
Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech