Digest...

Strategy #1: Ask for emails more aggressively. Here are three ways to help promote email sign-ups throughout your site.

>>Use free tools that give visitors an easy way to subscribe [The author’s] business website, SumoMe.com, offers free tools to grow your email list. The main ones I use are List Builder, a non-annoying pop-up, and Scroll Box, a sign-up form that only appears towards the end of an article or blog post.

>>Make your home page an email gate

>>Ask your readers for their email addresses within your content

Strategy #2: Create a one-month free course

1. Have launch partners. 
2. Decrease the course length.  Four to six weeks is enough time to provide substantial educational value.
3. Narrow your topic.
4. Create urgency. 

Strategy #3: Write high-value guest posts

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Digest...

1. HelloBar

This email collection plugin was created to make things simpler for the average blog. What it does is put the email subscribe bar at the top of your blog. You wouldn’t believe how hard it is to find a simple plugin that does this exact thing. It works for both desktop and mobile.

2. KingSumo Giveaways

Josh had gathered over 200k subscribers with this plugin, which is mind blowing. On top of that, he only used a $70 software as the prize. It’s very rare when this happens, but amazing that it did. He did a few things in his giveaway that made it successful: He made the contest short, he offered something his audience was craving, and launched his contest with 5,500 email subscribers.

3. Optin Forms

This plugin is beautiful. It replaces the original odd-looking Mailchimp opt-in forms for the better. You can choose to set it up to display on every post, and customize the color, text, and more. 

4. SumoMe

After you download the plugin to WordPress, go to your homepage of your website. Then, click on the crown symbol. This is your app store. From there you have many tools you can download. You’ll see mini-pop ups that you can try. You’ll have heat maps, which show you what people are reading exactly and where they are clicking. You’ll have the cool share buttons and other new features that come out every so often. All this for free. 

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