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3 Ways to Respond to Twitter Killing Off Lead Generation Ads - Marketo

3 Ways to Respond to Twitter Killing Off Lead Generation Ads - Marketo | The MarTech Digest | Scoop.it
From blog.marketo.com - December 22, 2016 10:28 AM
1. Switch to Website Cards

Unlike Lead Generation Cards which capture user data within Twitter, Website Cards direct users to a landing page on your website. While it’s up to you to capture your own data (e.g. through a gated landing page), you have the opportunity to capture more data about the user. You can also include the URL directly within the picture to meet the character limit and append tracking parameters to track conversions.

2. Pivot to Retargeting Campaigns

3. Try Facebook Lead Ads

If you’re not already running Facebook Lead Ads, they’re very similar to the feature that Twitter will be shutting down. When someone clicks on a Facebook Lead Ad, they will see a form and can fill it out without being redirected to a new webpage. However, Facebook allows you to ask more questions on the form, as well as customize one of your own (and a list of drop-down options, if you like).
Marteq's insight:

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how. #MarTech #DigitalMarketing

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How to Stream Google Hangouts On Air to Twitter and Facebook | Social Media Examiner

How to Stream Google Hangouts On Air to Twitter and Facebook | Social Media Examiner | The MarTech Digest | Scoop.it
From www.socialmediaexaminer.com - October 1, 2014 8:38 PM

Digest...


By sharing the YouTube link of your Google Hangout to Twitter and Facebook, you can stream the live event to reach more viewers.

 

Google Hangouts On Air are live video broadcasts that stream simultaneously on Google+ and YouTube. Through the magic of Google, YouTube automatically records your live video and saves it to your YouTube channel after the event.

 

Google Hangouts On Air is a fun way to host everything from general Q&A sessions to webinars to product launches. And because Hangouts On Air is integrated with YouTube, you can embed your live broadcast (as well as the saved one) just about anywhere—Facebook and Twitter included.

 

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Marteq's insight:

Brilliant! Had no idea this was possible. Combine Twitter's Lead Gen Cards with this program and you've got something powerful!

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Maria Hoard's curator insight, June 6, 2022 11:14 AM
This provides directions on an interesting upgrade.  You can video chat on Google Hangouts and then integrate your video on Twitter.  Simple integration instructions that could up the PLN game.  By providing a real time video, this allows for collaboration to go just a little bit deeper. 
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For B2B SMBs, Twitter Gets the Best Social Leads - eMarketer

For B2B SMBs, Twitter Gets the Best Social Leads - eMarketer | The MarTech Digest | Scoop.it
From www.emarketer.com - March 1, 2013 9:52 AM
Despite a majority of site visits coming from Facebook, for B2B small and medium-sized businesses, more than 80% of social media leads come from Twitter.
Marteq's insight:

We're fairly confident that we can come up with studies that show LinkedIn or SlideShare as the best avenues for social media leads. Regardless, please consider this data.


  • See the article at www.emarketer.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us


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