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Digital marketers are challenged to hire and develop new skills, particularly in marketing analytics, in order to better understand data and use that data to drive marketing and business results. Yet, they can’t lose sight of the human element, the ways in which art and science can be combined to create customer experiences that grab audiences’ attention and serve a purpose in peoples’ lives.  During last week’s Adobe Summit, Robert Redford talked about the importance of order and chaos working together to fuel experimentation.  In order to truly succeed, digital marketers must blend art and science, creativity and data, to come up with innovative ideas that can be executed at scale.

 

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