Retainly announced today the addition of FullContact’s Person API to their exclusive list of 3rd party applications.
Retainly, launched in May 2017, exploits all possible channels to help communicate and engage with customers. With the release of the integration with FullContact, Retainly’s marketing automation tool now offers the capability to build out a buyers persona with the simple click of a button.
I don't know what it means to build out a buyer's persona with one click, but I do know the value of an integrated CDP into a MAP.
Click/tap to view the original article.
This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing