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Hundreds trapped in MOFU hell in lead nurturing fail | Velocity Partners | #TheMarketingTechAlert

Hundreds trapped in MOFU hell in lead nurturing fail | Velocity Partners | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
From www.velocitypartners.co.uk - March 12, 2014 10:45 AM

The B2B marketing community was rocked by yet another scandal today as 246 unwitting enterprise software prospects were left stranded in the middle of a lead nurturing funnel.


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Joemktg's insight:

Yup, worth the few minutes. It's not Jonathan Swift, but you get the point.

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7 Stats You Need to Know About Today’s Enterprise Technology Buyer | Kapost Content Marketeer | #TheMarketingTechAlert

7 Stats You Need to Know About Today’s Enterprise Technology Buyer | Kapost Content Marketeer | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
From marketeer.kapost.com - January 13, 2014 4:45 AM

Intermediate/ Digest...


There are seven particularly salient stats marketers need to know about the content habits of today’s technology buyer.

1. 61% of buying teams include five or more people (88% for companies with more than 1,000 employees).  

2. More than 50% of buying teams cross borders.

3. 68% of technology purchasing timeframes are six months or less. 

4. 65% of buyers require 4+ pieces of content for shortlisting. 

5. Webcasts (a.k.a. webinars) are 2.4x more effective as consideration content than awareness.

6. IT publisher websites are considered the most effective source in the awareness phase.

7. On a first call, prospects want a sales rep to know how their company can implement your solution (90%).

 

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Joemktg's insight:

This is excellent information, and should assist in your efforts to deliver the right content at the right time during the sales process. Note the importance of webinars.

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Email Nurture Campaign Strategy for B2B Marketing Made Simple - G2M Solutions | #TheMarketingAutomationAlert

Email Nurture Campaign Strategy for B2B Marketing Made Simple - G2M Solutions | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
From www.g2msolutions.com.au - July 22, 2013 10:43 AM
A simple comprehensive and practical guide to email nurture campaigns for B2B marketers


Brief overview...


How do I create a successful email nurture campaign? What you will need:

  • Detailed description of your target personas and their problems
  • Pre-determined lead scoring to indicate what stage the contact is at (ideally)
  • Marketing automation system
  • A good content writer to create compelling emails
Joemktg's insight:

The aforementioned graphic summarizes how you should break down your lead nurturing efforts, assuming you know each target's persona(!). Regardless, it's an excellent article as it provides tips for each phase of the funnel.


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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us! 
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