Digest...

The San Mateo, Calif.-based company, founded in 2010 by Salesforce veterans, offers a Marketing Performance Management solution that runs on the Salesforce1 Platform. The key idea, the company said, is to use a company’s data in Salesforce to better determine which marketing campaigns have the greatest impact on revenue, connecting marketing spend with sales results to assess return-on-investment (ROI).

 

“A lot of marketing folks like [the idea of a sales funnel],” Full Circle CEO and cofounder Bonnie Crater pointed out, and Full Circle is built to track “what goes in [the funnel], what goes out, and everything in between.” This includes sales volume, sales cycle velocity, and conversion rate, she said, “stage by stage.”

 

 

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