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If you can generate qualified leads for sales, you make their job easier - and more of your leads will be turned into revenue faster. Now, find out how lead generation helps your company:
●Define a lead and his or her buying journey
●Build a robust lead generation strategy through marketing automation
●Use content marketing, social media, your website, SEO, and paid programs for lead generation
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Marketo does a great job with their Definitive Guides series, and this one is no exception.