Unlike shareable content, linkable content is something people will post/link back to on their website. Infographics, resource guides, heavily researched articles, demonstrations, and tutorials can all be different forms of linkable content. By creating shareable content, you bolster brand engagement and put yourself on the map with users by existing among users. You also drive shares and engagements up, with means better exposure and more publicity.


Ideally, linkable content is evergreen, catered to a specific audience, and thorough. For example, a highly researched and informational infographic about the life cycle of clothing items before they end up in landfills is something that an environmental or sanitation department website will likely link to. By creating linkable content, you assert yourself as an authority and reputable resource worth referencing. As a result, having linkable content results in links, and a strong, high quality link profile is never a bad thing in Google’s eyes.