Loyalty rewards programs can give you immense benefits, but you have to know what your goals are and how to measure them. Check out this infographic for tips on loyalty-program success.
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Terry Webb's curator insight,
September 1, 2014 1:34 PM
B2B customer feedback can no longer be ignored. Today’s customers don’t think too long before walking away from an established business relationship to a competitor if they getter better value or treatment. And so keeping a regular track of customer satisfaction and sentiment is important to sustain client loyalty.
Hendy Han's curator insight,
September 26, 2013 4:34 AM
Promotion in form of loyalty program can be a very useful tool. However, when it is just being used as a formality form of getting close to the customers, it could hurt really bad. A comapny has to rethink really carefully when they are planning to apply a promotion in form of loyalty program. This article provide a really good rule of thumb to do it the right way and minimizing loyalty program dissatisfaction. Company has to have clear conditions and rules of how the loyalty program is being run and applied. One of the most important thing as well is to carefully choose the customers. Nowadays, especially in small medium retailers such as cafe, company start giving away loyalty cards too easily. This might create an unnecessary cost for the business. On the other hand, for a bigger company such as banks, the company has to be updated if there is any changes. Customers have to know what is happening with the loyalty program and they must be aware of any limitation of the program. Failing to do so could hurt the company image really bad, which may turn into a word of mouth disaster.
Levi Norton's comment,
September 26, 2013 7:35 PM
This is a very interesting article Hendy , I never thought that you have to think so much in-depth of the loyalty program and take so much into consideration. This has made me think that businesses need to pay attention to choose what loyalty programme to use because it may worsen the brands image and value
Aviral Kochhar's comment,
September 26, 2013 11:13 PM
I aggree with Hendy Han’s comment as promotion in form of loyalty program can be a very useful tool. I agree with his comment rule of thumb program. If the rules arent followed the faliing to do so could hurt the company image really bad, which may turn into a word of mouth disaster.
Maggie Zhang's comment,
August 16, 2013 6:10 AM
This is a great article. It showed the B2B communications from a different angle. Even from marketing respective, B2B is different from B2C, managers should understand how to use the suited IMC tools to communicate with partners.
Levi Norton's comment,
August 22, 2013 3:12 AM
Great find Hendy you found out an article that relates communication in the B2B market, it has made me understand what’s the processes of how to communicate with business to business owners. As you pointed out in the article B2B is different to B2C where B2B is more relied on relationships and word of mouth between stakeholders. After reading this article has broaden knowledge about how to communicate in the B2B market. Thank You
Jasmin Vallance's comment,
August 22, 2013 7:59 PM
This is a good article, it shows how consumers relate to brands. Through social media companies are able to collect data about their consumers, which allows them to mould their campaigns to them. By looking at what the consumer wants and how they react to it they are able to build a relationship with the consumer. Marketers should know how to use different IMC tools to communicate with their clients.
POS Maven's curator insight,
April 11, 2014 10:30 AM
OMNI-Channel Loyalty!! That's how to dominate in 2014!!!! LOVE IT! |
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