Basic/ Description...

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Key excerpt...

The product's two most intriguing features draw on Vocus’ monitoring of social media and news outlets. “Recommendations” finds conversations on client-specified topics across 130,000 online outlets, 10,000 print outlets, 35 million blogs, and posts on Twitter, Facebook, and other social sites. It presents these to Vocus clients with an interface that suggests a reaction but lets users decide how to reply or repost across several social channels. Clients can have Vocus add new topics, a process that takes a couple of weeks to allow testing and fine-tuning of the selection mechanism. “Recommendations” will also identify influencers for a selected topic, based on actual influence (number of reposts or references) rather than the number of followers.