An integrated platform allows you the following luxuries:

– Accurate and consistent data
– Team collaboration (especially between sales and marketing)
– 360-degree view of your customers
– Your contact database, email marketing, and campaigns all reside in the same software.
– Increase in productivity because you are no longer wasting time exporting and importing.
– Increase in revenue because you are no longer paying for 5+ platforms and you can actually properly manage and execute your marketing campaigns.
– More closed deals because sales has all of the data and information they need about their leads and clients.
– Better customer retention
– Happier employees because their jobs are easier and they are finding real results
– Happier customers because of happier employees and because they no longer have to wait for better days when it comes to you taking care of their needs.