"Video is on the rise. In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco.

Just consider these high-performing video stats:

• Emails with videos see 2-3x higher click-through rates
• Landing pages with videos drive 80% more conversions
• Leads who watch videos as part of their journey to close cost an average of 20% less

The days of video as solely a top-of-funnel, dare we say “fluffy” asset, have passed. With the intense focus on guiding buyers through the purchase process with valuable content and targeted nurture streams, as well as the development of video-based technology, marketing with video is a whole new ball game.

Video is one of your strongest marketing and demand gen assets. Not only can video help you generate leads directly with the help of email gates, pop-out CTA, and in-video forms, it can also be used to measure buyer interest and tailor content journeys accordingly. Just like you’d do with any other piece of content, your marketing automation platform is a key piece of the puzzle here to map content to the lead profile."

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.