Digest...

Here are six marketing automation systems that small businesses can use to build smarter marketing campaigns.

1. Azuqua: Setup marketing workflows with triggering events.
Azuqua automates business processes that involve two or more SaaS apps.

2. SnapRetail: Access libraries of ready-to-use online campaigns.
Businesses who want to use social media and email marketing, but don’t want to spend the time developing their own campaign strategies from scratch, can utilize SnapRetail’s library of ready-to-use campaigns and pre-written social media posts.

3. Active Campaigns: Set autoresponders based on subscription data.
Active Campaigns gives local businesses a way to create their own automated sales forces, and connects email marketing campaigns to social media accounts and websites.

4. Spokal: Manage inbound marketing without worrying about the technical details.
Designed specifically for small business owners, Spokal is an inbound marketing automation system that helps its users boost traffic and improve their “social authority.”

5. GetResponse: Automatically respond to customer needs with action-based offers.
An email marketing platform for businesses, GetResponse offers campaign automation tools that help businesses keep their campaigns and subscriber lists organized.

6. Infusionsoft: Use automatic follow-ups to turn leads into customers.
Used by more than 20,000 small businesses, Infusionsoft provides its users with a way to automate their marketing campaigns.