Here’s a list of source information you may already have that can help you get started collecting what you need to create your plan:
Technical ArchitectureBusiness Information and Analytics
- Information Security and Privacy
- User Security and Access Management
- Web Service, ETL, and other Integration Technologies
- Network Topology
- Data Integrity and Latency
- Error Monitoring and Recovery
- System Availability and Response Times
Customer Experience
- Data Strategy—generation and use of data across and between systems
- Master Data Definitions—Customer, Product, Location, Revenue, etc.
- Core APIs and Services
- Analytic Data Stores
- Definition of a customer and the customer lifecycle
- UI Standards and Brand Personality
- Preference Management and Application
- Relationship Messaging
- Analytics—Imputed Preferences and Predictive Models
- Personalization Guidelines
Brilliant. Marketing Ops: heads up.
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