Simcity is the Model for Implementing your Martech Stack - MarTech Advisor | The MarTech Digest | Scoop.it
Here’s a list of source information you may already have that can help you get started collecting what you need to create your plan:
Technical Architecture
  • Information Security and Privacy
  • User Security and Access Management
  • Web Service, ETL, and other Integration Technologies
  • Network Topology
  • Data Integrity and Latency
  • Error Monitoring and Recovery
  • System Availability and Response Times
Business Information and Analytics
  • Data Strategy—generation and use of data across and between systems
  • Master Data Definitions—Customer, Product, Location, Revenue, etc.
  • Core APIs and Services
  • Analytic Data Stores
Customer Experience
  • Definition of a customer and the customer lifecycle
  • UI Standards and Brand Personality
  • Preference Management and Application
  • Relationship Messaging
  • Analytics—Imputed Preferences and Predictive Models
  • Personalization Guidelines