Whether you’re responsible for portfolio marketing, product marketing, solution marketing, industry marketing or services marketing, we recommend evaluating the following areas as part of your 2017 planning:
- Organization – appoint a portfolio marketing leader.
- Interlock – leverage buyer expertise.
- Measurement – focus on impact and readiness.
- Competency – master understanding of buyer needs.
- Technology – operationalize buyer’s journey maps.
NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x