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Excerpt...
Key Findings:
- Marketers found trade shows, referral marketing and in-house email marketing to be the best channels for generating large numbers of high-quality leads.
- Videos were not only the most-used type of content (used by 92 percent); they were most commonly cited as producing a very high volume of leads.
- Most B2B marketers (79 percent) use at least 11 different marketing software applications, with 97 percent using email marketing software.
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An excerpt of the report was in a recent Profs scoop, but this is the whole magilla. For comparison purposes. Note the value of retargeting and video!