Marketing automation, especially cloud-based solutions, have become a big business, and new funding announcements continue to show up. This is in part because big brands have to use multiple channels and mediums to reach target audiences. They need tools to create and manage campaigns and tailor fit the content to its different channels.
Portland, Ore.-based Opal makes a cloud-based enterprise software platform to manage all that. It’s designed to simplify the planning and management of a brand’s marketing content so it can be selected and easily transmitted over various marketing channels — online and off.
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