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Boomtrain and Marketo team up to help more companies personalize content - VentureBeat

Boomtrain and Marketo team up to help more companies personalize content - VentureBeat | The MarTech Digest | Scoop.it
From venturebeat.com - November 3, 2015 7:15 PM
The marketing tech platforms Boomtrain and Marketo are forming an integration that will allow companies to better personalize content for web consumers.

Marketo already captures lots of customer data while hosting website and email marketing campaigns. Boomtrain can use elements of that data to predict the best piece of content to next show specific consumers.

For customers that use both Marketo and Boomtrain, the targeted content can be delivered via email or on-website campaigns managed through the Marketo platform.

Boomtrain now becomes available through the Marketo LaunchPoint partner marketplace.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Marteq's insight:

For all personalization apps in Launchpoint: http://launchpoint.marketo.com/home/SearchForm?Search=personalization&action_doSearch=Search


But personalized content? Outstanding!

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Tear Down This Wall Between Ad Tech and Marketing Automation - Marketo | #TheMarketingTechAlert

Tear Down This Wall Between Ad Tech and Marketing Automation - Marketo | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
From blog.marketo.com - April 10, 2014 9:00 AM
Marketo has just announced a new strategic partnership with Acxiom, which will tear down the wall between ad tech and marketing automation. Here's why this could be the beginning of a new chapter in marketing -- a chapter which has a tectonic impact on how marketers initiate and build deep, enduring relationships with their customers.


Basic/ Excerpt...


Acxiom, with their industry leading Audience Operating System, brings the world’s best data and insights to marketers. To create a joint solution, the Marketo engagement platform now ingests the Acxiom data and insights in real-time to deliver deeply personalized experiences — from first ad impression to purchase and beyond.

 

This means that this omni-channel personalization joint solution can bring together the best elements of the ad tech and marketing automation worlds:

  • Acquisition and Engagement.  The solution addresses both acquiring new customers, as well and more deeply engaging with existing customers.
  • Paid, Owned and Earned channels.  The marketer can deliver personalized, consistent, engaging experiences across display, social, mobile, website and email channels.

 

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Marteq's insight:

More on the Acxiom/Marketo announcement from last Tuesday, this from Marketo's POV.

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Marketo Launches Customer Engagement Platform, Announces Strategic Partnership with Acxiom - CRM Magazine | #TheMarketingTechAlert

Marketo Launches Customer Engagement Platform, Announces Strategic Partnership with Acxiom - CRM Magazine | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
From www.destinationcrm.com - April 9, 2014 9:40 AM

Basic/ Digest...


At its annual Marketing Nation Summit in San Francisco, Marketo introduced its new customer engagement platform, which boasts innovative capabilities for marketing execution and analytics. The solution enables marketers to automate and oversee their entire digital marketing and campaign strategy in real time, simplifying the customer acquisition process and building loyalty by allowing brands to deliver more personalized experiences.

 

In addition to launching its new platform at the Marketing Nation Summit, Marketo announced a strategic partnership with Acxiom, a marketing technology and services company that collects, analyzes, and parses customer and business information for clients. The partnership, according to Miller, will further help Marketo deliver better personalization solutions to its customers. Working with Acxiom will also make Marketo the first marketing automation vendor to personalize marketing campaigns with consumer data, Miller explains.

 

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Marteq's insight:

So this announcement takes Marketo to higher places in the personalization universe. If you're in the market for a top tier MAS, it's the big 4 (Marketo, HubSpot, Pardot, Eloqua).

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