With the rise of messaging, the traditional approach of forcing people to fill out forms and following up via phone or email is losing favor.

In order to optimize for long-term growth, marketing and sales teams need to adapt to changing customer communication preferences.

The future of lead generation might not be entirely form-less, but it seems likely that messaging will play a more and more significant role. And thanks to bots, using messaging for lead capture campaigns is not only possible, but scalable.