Digest...

Strategy #1: Ask for emails more aggressively. Here are three ways to help promote email sign-ups throughout your site.

>>Use free tools that give visitors an easy way to subscribe [The author’s] business website, SumoMe.com, offers free tools to grow your email list. The main ones I use are List Builder, a non-annoying pop-up, and Scroll Box, a sign-up form that only appears towards the end of an article or blog post.

>>Make your home page an email gate

>>Ask your readers for their email addresses within your content

 

Strategy #2: Create a one-month free course

1. Have launch partners. 
2. Decrease the course length.  Four to six weeks is enough time to provide substantial educational value.
3. Narrow your topic.
4. Create urgency. 

 

Strategy #3: Write high-value guest posts

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