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5 Disruptive Social Selling Tools | Convince and Convert: Social Media Strategy and Content Marketing Strategy

5 Disruptive Social Selling Tools | Convince and Convert: Social Media Strategy and Content Marketing Strategy | The MarTech Digest | Scoop.it
From www.convinceandconvert.com - May 17, 2015 10:32 PM

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

Marteq's insight:

Very smart tools that are very timely. The four deserve a bit of attention.

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Six marketing focus areas you'll want to budget for in 2014 | @HeinzMarketing | #TheMarketingAutomationAlert

Six marketing focus areas you'll want to budget for in 2014 | @HeinzMarketing | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
From www.heinzmarketing.com - November 5, 2013 5:26 AM

Condensed...

From what we’re seeing deliver solid ROI for leading B2B marketing organizations today, as well as the focus areas we believe will continue to deliver high-leverage results in 2014, here are six strategies we recommend you consider for investment in your new budget:

1. Advocate marketing platform & resources
I’d encourage you to check out what Influitive is doing to create Advocate Hubs that are accelerating the mobilization of their happy customers, partners, employees and more.

2. Content strategy
Think carefully about the content you need in 2014, and budget the resources to create and capitalize on it.

3. Marketing automation support
People and content are sorely underfunded, and are the primary reasons why many marketing automation efforts are less than successful.

4. Influencer engagement
Most companies engage the press and analysts, but few go the extra mile to engage the bloggers, Twitter users and other “social” influencers that, together, may have even greater reach and sway over your target market.

5. Sales enablement tools
Forward-thinking sales reps are already doing this for themselves. They’re using tools such as OFunnel, Newsle and others to filter the noise and find for themselves buying signals from their existing networks. They’re using ToutApp to get real-time alerts when prospects engage with their follow-up emails.

6. Social lead generation
With social, the media is free. But it’s like the best library of buying signals in the world with all the books on the floor. Tools such as Socedo, SocialBro, LinkedIn Sales Navigator, GaggleAMP and Papershare can help you mine the social web for qualified leads at a fraction of the cost of other paid media.

 

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► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

Marteq's insight:

Pay special attention to #5 and #6: this makes all the sense in the world, and you'll want to jump on this sooner rather than later.

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14 Social Media Tools Used by Marketing Pros | Social Media Examiner | #TheMarketingAutomationAlert

14 Social Media Tools Used by Marketing Pros | Social Media Examiner | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
From www.socialmediaexaminer.com - September 5, 2013 6:17 AM
Social Media Tools: Discover the tools social media pros are using today and get more out of your social media marketing.


The list of 14...


  • Mention was developed as a user-friendly replacement for Google Alerts.
  • My favorite new social media tool is Addvocate.
  • The best new tool I’ve seen in many months is called Swayy.
  • eGrabber Account-Researcher is so incredibly powerful for researching prospects that it’s absolutely worth the $80 a month fee.
  • Enter Compfight.
  • Tagboard is my new cool social media tool.
  • A cool social media tool that has helped me get a better handle on effectively managing my Twitter account is ManageFlitter.
  • Socialbakers has an effective tool called Analytics Pro, which provides an understanding of how your brand stacks up against your competitors.
  • Post Planner is a content management tool that runs as an application within Facebook.
  • That’s why it was refreshing to discover a new free Facebook page analytics tool from Komfo.
  • An interesting tool I recently discovered is Rignite, which helps monitor several social media platforms.
  • One of the coolest social media marketing tools that I’ve discovered and used is SocialOomph.
  • Zapier has changed the social media marketing game for me in the most dramatic of ways.
  • She recommended two tools: FixYourFunnel (an Infusionsoft-specific tool) and Mobivity.
Marteq's insight:

Your Action Item: click through on each (and article for additional feedback), and incorporate those that are appealing. For those involved with Social Selling, don't ignore eGrabber Account-Researcher.


  • See the article at from www.socialmediaexaminer.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us! 
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