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The MarTech Digest
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Scoop.it!
Digest... The Touchstone tool (beta version) seeks to make truer predictions of how a proposed subject line will perform in practice and to suggest better alternatives.
Its analysis of words in its subject line database doesn’t ask “How well do subject lines using this word do?”. Instead, it asks “How well do subject lines using this word do compared to other subject lines used by the same sender?” So, all things being equal, it’s more likely to capture the incremental effect of wording on success. Second , it encourages you to upload your campaign history so it can apply its algorithmic analysis to your list and emails.
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Marteq's insight:
If this works, then it will add a significant tool to your outbound box. Seems to me that its success is dependent on the number of users so that there is a sufficient sample. Keep an eye on this. 
Scoop.it!
When it comes to email marketing, the subject line along with the sender’s name often are required to do all of the heavy lifting for recipients to even consider opening the email and see the offer or information communicated within. Intermediate/ Digest... Tip #1. Craft subject lines around themes that you can clearly categorize and differentiate between Since copy is subjective and interpreted differently by each recipient, you must ensure you are testing subject lines that fall into specific themes and make sense to you and your team.
Tip #2. Determine the number of subject lines you can test based on your average open rate and list size Since this is email testing, I recommend you test fewer than the full number of suggested subject lines in order to increase your odds of achieving results that are statistically significant and reliable.
Tip #3. Test the same treatments of subject lines in multiple sends In my experience when testing emails with our Research Partners, I have often seen subject line performance vary widely from send to send. So if you test the same treatments in a series of email drops, you can reduce the chances of encountering a false positive in your results.
Tip #4. Dig deeper into the data during the test While one treatment might boost open rate, how does it affect overall clickthrough and conversion rates? Finding an answer to a tough question like this will be a little more difficult if the focus on open rate becomes an obsession.
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Marteq's insight:
I'm always (ALWAYS) recommending testing to you when it comes to the myriad of variables that you confront. Here's a means by which you can test subject lines...from the industry's expert company.
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More from Touchstone testing. Just use Touchstone: you'd be surprised as to what works and what doesn't.