• "Businesses everywhere rejoiced when Facebook revamped Messenger to allow users to communicate directly with brands. More recently, Facebook Messenger chatbots have become the new hot topic in marketing.
• Chatbots take most of the work off your hands, and they have serious benefits. You can engage your customers and even qualify your leads with chatbots. You can use these bots to create Messenger sequences. Think an email autoresponder sequence that happens in Messenger.
• In this article, you’ll learn how to create a Messenger sequence of your own. Open up your Facebook, and let’s get started!"

Facebook today launched Messenger Platform 2.1 with new features to give developers and brands more ways to reach potential customers, like built-in natural language processing, a payments SDK, and a global beta that makes it easier to switch between automated bots and the humans behind 70 million businesses on Facebook.

Natural language processing (NLP) will be provided by Wit.ai. The company acquired by Facebook in 2015 has always made NLP available to developers, but in 2.1 it comes as a built-in feature to detect the use of common phrases like “hello,” “bye,” “thanks,” date & time, location, amount of money, phone number, and email. Once one of these seven kinds of messages are detected, the bot can then carry out an automated response. Built-in NLP introduced today is “the first step in bringing NLP capabilities to all developers, enabling brands to scale their experiences on Messenger,” Facebook wrote in a blog post today. In a separate post from Wit.ai today, the company announced it will discontinue its Bot Engine for NLP.

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Previously, Facebook Pages and Facebook Groups were separate entities and weren't connected, but thanks to Groups for Pages, that's no longer the case. Here are some things brands need to know about Groups for Pages and what they should keep in mind when evaluating whether to take advantage of them."

Here’s what our Facebook Ads Performance Prediction Tool will help you answer:

How much will your ad cost you?
How much do you need to spend across objectives?
How will content quality impact your costs?
Which regions are most cost-effective to target?
What will US$1,000 buy you on Facebook today?
How can you justify an increase in budget?

The key to a successful Facebook marketing is posting or sharing content your audience will actually like.You’ve probably heard this like a million times by now, right? Well, there’s a reason for that. It’s because it’s...read more

Learn the basics of a Facebook marketing strategy from advertising, to sharing content and managing a community, to understanding and leveraging Insights.

Wondering if Facebook is still a relevant platform for marketing? Learn where marketers are focusing their attention and how to take advantage Facebook ads.

1. Set Up Your Infrastructure for Facebook Ads ASAP

2. What Are Your Marketing Campaigns?

3. Determine the KPIs for Your Facebook Ads

4. The Right Way to Increase Your Facebook Ad Spend

With the rise of messaging, the traditional approach of forcing people to fill out forms and following up via phone or email is losing favor.

In order to optimize for long-term growth, marketing and sales teams need to adapt to changing customer communication preferences.

The future of lead generation might not be entirely form-less, but it seems likely that messaging will play a more and more significant role. And thanks to bots, using messaging for lead capture campaigns is not only possible, but scalable.

"1. Let Facebook tell you how your competitors are running their ads.
2. Spy on the successful ads on your niche using GetCompass.co
3. Infiltrate your competitors’ ranks.
How exactly do you spy on your competitors by infiltrating their ranks through Facebook? Here’s my three-part answer.

• 1. Create a new profile/account.
• 2. Follow and Like their pages.
• 3. Tag their ad as “This ad is useful.”

4. Spying on who your competitors’ followers are.
5. Watch your competitors’ PPC ads
6. Go beyond paid traffic"

Can a Facebook Chatbot replace landing pages? This guide will show you how to build a Chatbot that talks to users and converts them to leads on autopilot.

Facebook’s algorithm is a complicated beast. And now it seems that Reactions are further muddying those waters.
After much user speculation, Facebook has at last confirmed that using Reactions influences the way a user’s News Feed looks. It seems Facebook’s algorithm puts more weight on Reactions—love, haha, wow, sad, and angry—over Likes to decide what content rises to the surface of a user’s News Feed.

LinkedIn sponsored content was clunky and overpriced, making it damn near impossible to leverage the social network’s robust business-centric targeting. Today? Less so.

Now, when a targeted LinkedIn user clicks the new “Sign up” button on a piece of your sponsored content, they’re brought to a (mostly) pre-populated lead form. LinkedIn pulls pertinent data right from a prospect’s probably-up-to-date personal page, ensuring accurate contact information. From there, you can either share content with a prospect (now a bona fide lead) or direct them to your website.

Over on Facebook, many advertisers have already found success using lead ads; it stands to reason that LinkedIn’s Lead Gen Forms will be a boon for advertisers, too. Let’s take a closer look at some of the key factors in determining whether LinkedIn Lead Gen Forms are right for your business.

• A better way to find bots: Facebook Messenger has tens of thousands of bots on its platform, but they are hard to find. So Messenger is launching a dedicated discovery tab and new QR codes that, when scanned, bring users directly into conversation with a bot. QR codes are big in messaging apps in Asia, but haven’t caught on here in the United States, including when Messenger has tried them before. “But we’re going to give this another go,” Messenger boss David Marcus said.
• More partners for Facebook Workplace: Facebook has an enterprise version of its social network, called Workplace, that it launched last fall. Now Workplace is partnering with a bunch of enterprise partners, like Microsoft, Box, Quip and Salesforce, so that it’s easier to share and organize files. Workplace also opened up its platform so developers can make custom bots specific to their organization’s needs.