Focus on high-quality content that helps you build an audience while improving your personal online brand.
Condensed...
- Put some thought into your blog title. The title of your blog is your reader's first exposure to your piece. Devote some thought to it - you want to draw a reader in. Aim for titles that are brief, direct, and promise to deliver.
- Write a thought-provoking intro. Your title sparked the reader's interest, but the first few sentences are your chance to hook the reader. One strategy is to use questions relevant to your readership, as in "Have you ever…" or "When's the last time you…"
- Keep your body succinct and on-topic. Keep text brief and to the point. People are busy and want to access information without the distraction of superfluous words or a lack of organization. Also, pare back sentences and avoid words like "you should" or "consider," as such phrases often dilute your message.
- Don't blow off the closing. Use your closing to present the larger picture or broach another point worth considering. The closing is the place to address any tangents you didn't cover in the body of your article.
- Use images wisely. Images are essential components of standout blog posts, and can truly keep readers engaged.
- Add credible statistics. Cite relevant statistics throughout your post to back up your argument and lend credibility. Make sure the stats come from reliable resources, and always cite or quote them. The last thing you want is to spread misinformation or be accused of plagiarism.
MIA: a CTA! Ensure you have a call to action as a part of your blog post.