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Henrik Safegaard - Cloneartist's curator insight,
January 28, 2013 5:21 AM
Very interesting reading -
Katie Frank's curator insight,
January 28, 2013 2:15 PM
Integrated writing, many modes for writers today. |
Dr. Pamela Rutledge's comment,
July 4, 2013 8:13 PM
Transmedia depends on engaging very primal psychologies--empathy, curiosity, the need for certainty and self-relevance--to get audience participation. The power is, as always, in the story. But the beauty of a transmedia strategy--compared to crossmedia--is that you don't have to tell the whole story at one time or in one medium, thus heightening the psychological response and increasing the motivation to explore and contribute. I love the Toshiba/Intel piece.
Dr. Pamela Rutledge's curator insight,
July 4, 2013 8:14 PM
Transmedia depends on engaging very primal psychologies--empathy, curiosity, the need for certainty and self-relevance--to get audience participation. The power is, as always, in the story. But the beauty of a transmedia strategy--compared to crossmedia--is that you don't have to tell the whole story at one time or in one medium, thus heightening the psychological response and increasing the motivation to explore and contribute. I love the Toshiba/Intel piece.
Dolly Bhasin 's curator insight,
January 27, 2013 10:43 PM
"There’s a huge underserved population today who are consuming content on their phones and we’re giving them a crappy experience. We’re telling them, “Here’s how the web works for you: You have to pinch and zoom your way through sites that were designed for a much larger monitor, you’re going to get errors and the fonts are going to be really tiny.”
Dolly Bhasin 's curator insight,
January 27, 2013 11:04 PM
"Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile.
Matmi's curator insight,
January 29, 2013 6:38 AM
A great piece on the importance of having content that is viewable or playable across all devices . Matmi CEO Jeff has been pushing the "content should belong to the user and not to the device " mantra for a while. |
Interesting question - More interesting is to study what happens to culture and artistic work when it meets new media.
I work with the traditional art of storytelling, and study what happens when it´s performed in new digital media.
Follow my work at www.digitalstoryteller.dk/english
Evolution....
Because epistemology is a time-honored pastime of transmedia folk. And cross-media folk. And multimedia folk....
Kevin Moloney: "I’ve written elsewhere that we’re living through a Cambrian Explosion in the ecology of media. [...] And with this explosion has come a diversity of terms to describe new creations and new arrangements. Multimedia? Crossmedia? Transmedia? What is the difference? I get that question a lot, and it’s a good one."