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Henrik Safegaard - Cloneartist's curator insight,
May 4, 2014 8:03 AM
If our media was still an inward, analogue society of public service networks, Breaking Bad could never have been made, let alone exploited to global success and acclaim. Scandinavian dramas such as The Killing and The Bridge would never have become international hits, or remade across other borders. Click to read this interesting article.
Bill L Watson's curator insight,
February 16, 2015 10:03 PM
Was talking about this yesterday. Good insights.
Jeni Mawter's curator insight,
September 15, 2013 12:49 AM
No going back. Multiple platforms all the way ...
Aliette de Villeneuve's curator insight,
August 29, 2013 4:00 AM
Why are TV companies often the worst offenders when it comes to producing original and creative multiplatform offerings? Why are most just serving up brochure websites, the occassional ‘send in your video via YouTube’ or ‘tweet in what you think, we really want to know’?
Henrik Safegaard - Cloneartist's curator insight,
January 28, 2013 5:21 AM
Very interesting reading -
Katie Frank's curator insight,
January 28, 2013 2:15 PM
Integrated writing, many modes for writers today. |
Patricia Stitson's curator insight,
September 9, 2015 4:21 PM
Transitioning from user manual to a digital learning ecosystem? Have you considered how to differentiate across platforms or are you trying to duplicated the same information? What can be gleaned from transmedia storytelling to make even the most technical training interesting and available?
Jeni Mawter's curator insight,
September 10, 2015 12:21 AM
It's all about your reader/audience stepping into your story.
Nicoletta Gay's curator insight,
April 12, 2014 6:10 AM
"The audience want a director for the show, they don't want to direct the show," producer Charlie Aspinwall says. "But having access to the director, being able to talk to them, is exciting, demystifying and engaging."
Richard Stadler's curator insight,
September 10, 2013 5:20 AM
Incentivise your staff at all levels to push tech sales (they cost less)
Dolly Bhasin 's curator insight,
January 27, 2013 10:43 PM
"There’s a huge underserved population today who are consuming content on their phones and we’re giving them a crappy experience. We’re telling them, “Here’s how the web works for you: You have to pinch and zoom your way through sites that were designed for a much larger monitor, you’re going to get errors and the fonts are going to be really tiny.”
Dolly Bhasin 's curator insight,
January 27, 2013 11:04 PM
"Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile.
Matmi's curator insight,
January 29, 2013 6:38 AM
A great piece on the importance of having content that is viewable or playable across all devices . Matmi CEO Jeff has been pushing the "content should belong to the user and not to the device " mantra for a while. |
Simon Staffans: "We won’t be creating a documentary, or a series, or a film when we're working multiplatform – we’ll be creating an experience that will stretch further than most traditional narratives can hope for."