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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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Jeff Barber: "I'm feeling like today's a good day for a fan rant, so here we go..." DRC: You might also like The role of mobile in the transmedia storytelling of Prometheus. 
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The Digital Rocking Chair's insight:
Siobhan O'Flynn looks at why successful transmedia projects don't have to start with the story ... they can start with the audience. Siobhan O'Flynn: "Although I can think of numerous examples where ‘story first’ was the design principle to follow, particularly for documentary and/or more art house projects (think ARTE, NFB), in this instance [Ruby Skye P.I.] in a more mainstream, commercial space Jill’s audience first engagement strategy is now a stand-out winner by all metrics of success."
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"When we talk about transmedia, we often talk about the role of the audience (as well we should), and giving control of the story over to the audience."
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Simon Staffans: "We have all heard the value of getting something to a viral stage and the need for either robust strategies for social media or an enormous amount of good luck to make that virality happen – most often a combination of the two is needed."