Transmedia: Storytelling for the Digital Age

Rae Votta:  "The series follows a college student who lives her life according to classic novels, played out through vlog-style videos, various social media sites, and a podcast series. Transmedia—storytelling thrown at users across varying mediums—continues to evolve but often it's difficult for new viewers to engage wholly in the narrative experience."

"When it comes to transmedia projects, there is no magic formula to reach your fans, says beActive's CEO [Nuno Bernado]"

"Anna Jackson takes a look at local [New Zealand] film and transmedia projects taking an innovative approach to hunting the elusive and all-important audience (featuring Loading Docs, What We Do in the Shadows, Everything We Loved and The Generation of Z)."

Krishna Stott:  "The web changed the way people engage with media. The web is 99% distraction. Mix this with the proliferation of TV content as digital channels exploded and you’re looking at massive change and more choice across the board" ...

Siobhan O'Flynn looks at why successful transmedia projects don't have to start with the story ... they can start with the audience.

Siobhan O'Flynn:  "Although I can think of numerous examples where ‘story first’ was the design principle to follow, particularly for documentary and/or more art house projects (think ARTE, NFB), in this instance [Ruby Skye P.I.] in a more mainstream, commercial space Jill’s audience first engagement strategy is now a stand-out winner by all metrics of success."

Nuno Bernardo:  "Audiences demand interactive and deep story experiences."

DRC:  A look at audience development and pitching as a way of finding the core of your transmedia story.

Noah J Nelson talks with Alison Norrington and Steve Peters about crowdfunding Dark Detour 2.

Simon Staffans:  "Will stories end up injecting themselves into our real lives? Two next-gen storytellers share their vision of the future"

Nuno Bernardo:  "As the habits of audiences continue to evolve from traditional to digital platforms like the internet, tablets and smartphones, content producers also need to commit their resources to understanding these platforms and the ways in which audiences can engage with content through them."

Story Horizon:  "For web series, we can often see the effect of the studio audience in the analytics/statistics on the video itself. Oftentimes, viewers will give a video more of a chance when seeing the high view count or thumbs up, modelling the behaviour of the audience that preceded them and not unlike responding to the canned laughter of the now dead “audience” as Orson so morbidly pointed out in the clip" ....

How to "completely immerse your audience into the world of the movie" ...