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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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The Digital Rocking Chair's insight:
Aaron Hutchins: "Can the SVOD service drive ancillary revenues for content studios? Analysts and execs from DreamWorks and Scholastic Media weigh in." 
Wendy Yackimec's curator insight,
November 12, 2014 1:05 PM
Streaming Video On Demand is the future.
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The Digital Rocking Chair's insight:
TBI Reporter: "Children’s love of great TV content shows no signs of abating but young audiences are becoming increasingly agnostic when it comes to the screen they use to find it, resulting in the line between app, game, toy and TV show blurring."
Brad Tollefson's curator insight,
December 1, 2013 3:49 PM
Although most of the biggest children’s TV properties of the moment are still the product of a traditional route to market, an increasing number of major brands from the app and web area have established themselves successfully on the TV screen... |
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The Digital Rocking Chair's insight:
Sam Thielman: "What looks like an entertainment company, spends like an entertainment company and programs like an entertainment company? It's Hasbro, a toymaker. Hasbro makes not just toys but also hugely popular intellectual property, which for decades has been key to its bottom line."
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The Digital Rocking Chair's insight:
Natalia Kucirkova: "Transmedia may become a sound business model in addition to a noble cause, but it needs to place the child at the centre, follow the general principles of good transmedia storytelling and not fall into being just a marketing tool."
Joyce Valenza's curator insight,
September 19, 2014 7:40 AM
Why we need to put children at the center of these efforts.
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In-app purchases are all over the place, including children's apps featuring well known brands. DRC: Why in-app purchases make sense, but only if you do it right.
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Jana Kasperkevic: "Streaming services like Netflix and Hulu have cut into the DVD sales that helped fund the show. The least it could do then was help to save it".