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Dr. Pamela Rutledge's curator insight,
April 5, 2014 6:48 PM
I talk about the shifting psychology in individuals and groups due to social technologies all the time, but here is evidence of one company who gets it that made me smile - Lego crowdsourcing designs. Who doesn't love Legos? From Mads Nipper, chief marketing office at Lego: “Both children and adults these days are used to being, and expect to be, more involved.” |
T.L. Stanley: "Since the mid-2000s, Doritos has been making a high-profile event out of doing just that during the biggest football game of the year, but industry veterans say the business of fan-generated marketing is thriving even in the off season."