Transmedia: Storytelling for the Digital Age

Alex Billington:  "Many moviegoers (myself included) have already seen the new Star Wars two or three times, with plans to catch it a few more times while it's playing in theaters. This will definitely help set a box office precedent but beyond that it's proof it's possible to make storytelling so valuable that, even if it's not the best movie of the year, people are willing to pay to re-watch up to four or five or six times. That's remarkable."

Ethan Anderton:  "With movie theater attendance falling last year so much that the box office hit the lowest number seen by the industry in 20 years, surely audiences need something to make their experience a little more memorable and worth the price of admission."