Henry Jenkins explains his vision of transmedia and audience engagement | Transmedia: Storytelling for the Digital Age | Scoop.it
From www.transmedialab.org - June 8, 2012 5:20 PM

Mélanie Bourdaa: "In Jenkins’ view, five logics are contributing to the emergence of transmedia and the phenomenon of increased fan participation (‘fandom’):"


  • The logic of entertainment
  • The logic of social connection
  • The logic of experts
  • The logic of immersion
  • The logic of identification