Transmedia: Storytelling for the Digital Age
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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Henry Jenkins on 'Spreadable Media': How Web 2.0 went wrong, why 'viral' sucks, and the UGC problem

Henry Jenkins on 'Spreadable Media': How Web 2.0 went wrong, why 'viral' sucks, and the UGC problem | Transmedia: Storytelling for the Digital Age | Scoop.it

"Let's start by making a distinction between participatory culture and Web 2.0. Today's partic­ipatory culture is the result of more than a hundred years of struggle" ...

The Digital Rocking Chair's insight:

Part II of Frank Rose's interview with Henry Jenkins about his upcoming book, Spreadable Media.  Part I of the interview can be found here.

Molly Westmoreland's curator insight, October 2, 2014 1:40 PM

A key assumption in Jenkin's book, Spreadable Media, is that words matter, that the metaphors we use shape the assumptions we make and thus the actions we take, all the more so in the context of an emerging and still ill-defined phenomenon. 

Claims today we use words to describe the internet that are not only misleading but damaging. For example he despises the terminology user-generated content.  

Problem with Web 2.0: It is a business model which seeks to capture and capitalize on the public's desire to participate. In doing so, it has provided some key affordances which have helped to expand the communicative capacities of everyday people, but it has also set restrictions or extracted tolls from their participation in ways which have been highly destructive

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Henry Jenkins on 'Spreadable Media,' why fans rule, and how 'The Walking Dead' takes on a life of its own

Henry Jenkins on 'Spreadable Media,' why fans rule, and how 'The Walking Dead' takes on a life of its own | Transmedia: Storytelling for the Digital Age | Scoop.it

Frank Rose: '"If it doesn't spread, it's dead": With this pithy dictum, Henry Jenkins summed up the nature of media distribution in the Internet age.'

The Digital Rocking Chair's insight:

You should also check out Spreadable Media's website.

Brad Tollefson's curator insight, January 23, 2013 5:49 PM
Spreadable Media on preorder...