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Scooped by The Digital Rocking Chair |
Scoop.it!
The Digital Rocking Chair's insight:
Jonathan Takiff: "This first-of-a-kind, highly interactive event is part movie, part electronic arcade and Comic-Con gathering. It aims no less than to reshape touring entertainment for the 21st century. The goal is to please a multimedia, seen-it-all audience that craves to live in the moment."
Here is the buzz article. Delivered by a "journalist" who copy-pasted the press release in exchange of a free ride and (probably) food/drinks during a press event. You know... gotta dump those 1000 words a day.
Then you have the reality of the execution:
http://www.bleedingcool.com/2014/12/24/it-just-goes-from-bad-to-worse-the-marvel-experience-in-scottsdale-arizona-doing-now/