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Scoop.it!
Publishers still can’t quite work out what to do with the transmedia form, but they are trying. Some pioneers are slowly building a secret world of new literature. 
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Scoop.it!
Brands want to engage consumers in the same way artists engage audiences, says Crane.tv's Constantin Bjerke...
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Scoop.it!
Musa Syeed: "[...] I felt that as a filmmaker, I had reason to fear technological advancements in the field. New media/interactive/transmedia was making a medium I revered as a child seemingly obsolete, banishing motion pictures from the majestic big screen to pathetic, paltry iPhones." DRC: Read how Musa Syeed now views the interactive realm as "an essential part of making a traditional film."
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Whilst some of the examples listed in this article are transmedia stories, it's really an article about "new media writing." Having said that, it's still well worth reading. There's also a survey: Have You Ever Bought and Read a Transmedia Book?
Tags: Storytelling, Publishing, New Media, Transmedia