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Scoop.it!
After selling her house to travel to North East India and film Roots on the Move, Serena Stevenson has turned to crowdfunding to distribute the documentary and create a ‘transmedia campaign’.Serena shares her journey to make and fund the film and ...
[An example of the passion often exhibited by Transmedia for Good advocates.] 
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![Kiwibank gets in on the [transmedia] action with interactive secret agent tomfoolery | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/WwSrV5BNj96O9lBMZxubTDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
The Green Ops site will be supported by an above-the-line media campaign with all the elements of a blockbuster launch, including cinema trailers, movie posters with QR codes, outdoor and radio, online advertising and TV spots.
Hamish Parker's curator insight,
August 17, 2014 1:55 AM
Kiwi Bank launching a campaign to help promote the brand using in cinema ads. 
Cam Huu Ta's curator insight,
September 19, 2014 12:22 AM
Kiwi Bank is launching their new marketing campaign called EasySwitch through The Green Ops site. The purpose of this campaign is switching process easy and hassle free. |
