DRC: If you've been following this series of articles on Henry Jenkins' blog, then you might also want to read Andrea Phillips' thoughts on the subject over at Deus Ex Machinatio.
Andrea Phillips: "I've been mulling over Geoffrey Long's series about transmedia criticism, How to Ride a Lion. I feel like it deserves some thoughtful response, but it's been hard for me to formulate anything that isn't self-aggrandizing (Geoffrey is very flattering toward me indeed) or a sort of nodding-my-head-along that is so empty of content I might as well not say anything at all."