Pebble will not be following Apple down the 'fashion' route, according to founder and CEO Eric Migicovsky, with the company preferring to concentrate on making smartwatches that are useful and cost-effective.
Speaking to The Telegraph, following the launch of the Pebble smartwatch in the UK earlier this month, Migicovsky said that simplicity and affordability are two of the main reasons people buy Pebble watches....
Smart watch wars between Paul and Pebble are growing.