Internet of Things & Wearable Technology Insights
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Internet of Things & Wearable Technology Insights
Internet of things and wearable technology insights, research, innovations & product news
Curated by Jeff Domansky
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IDC wearables analysis: Fitbit continues to lead way amid alarming Apple decline

IDC wearables analysis: Fitbit continues to lead way amid alarming Apple decline | Internet of Things & Wearable Technology Insights | Scoop.it

The latest figures from IDC show Fitbit continues to lead the way in global wearable device sales, but Apple slides alarmingly down the table.


According to the most recent Worldwide Quarterly Wearable Device Tracker analysis, Fitbit sold 5.3 million units in Q316, up from 4.8m this time last year, while the company’s overall market share has risen to 23.0% from 2.14% in Q315.


This rise can partly be attributed to Apple’s relative demise. With 3.9m units shipped in the third quarter of 2015, Cupertino held second place and a market share of 17.5%, yet this year it has fallen to 1.1m, fourth place overall, and a year over year growth of -71%. Xiaomi and Garmin, with 3.8m and 1.3m units respectively in Q316, have the silver and bronze medals and show modest growth year on year....

Jeff Domansky's insight:

Interesting stats and trends.

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IoT Marketing: Fitness Trackers Tied to Loyalty Program

IoT Marketing: Fitness Trackers Tied to Loyalty Program | Internet of Things & Wearable Technology Insights | Scoop.it

The Internet of Things will impact different people in different ways.


A good example comes from the new announcement that Under Armour is teaming with retailer Sports Authority to link together workout activity and customer loyalty.Under Armour’s MapMyFitness app, which can track activity from various fitness tracking devices from companies including Fitbit, Jawbone and Garmin, will include regular challenges for its users.


The first challenge issued was to run 10 miles or do three workouts in a week for a chance to win a gift card or points in the Sports Authority loyalty program.


Of course, anyone not using a fitness tracking device won’t be involved, but no matter.


The key is that this program neatly links together the value chain of consumer, wearable device, reward and brand....

Jeff Domansky's insight:

Chuck Martin highlights how Fitbit ties its device into loyalty programs. An interesting angle to consider for wearable products in the future.

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Just 3.3 Million Fitness Trackers Were Sold In The US In The Past Year

Just 3.3 Million Fitness Trackers Were Sold In The US In The Past Year | Internet of Things & Wearable Technology Insights | Scoop.it

At BI Intelligence, we've been tracking the wearable computing market, following how the fitness tracker, smart watch, and other wearables ecosystems are evolving. If fitness trackers can't catch on among mainstream consumers, smart watches and other wearable computing devices will also struggle.


In the BI Intelligence chart at the bottom of this post, you can see how the U.S. fitness tracker market is breaking down by manufacturer. Despite a lot of different offerings, sales are surprisingly concentrated....

Jeff Domansky's insight:

Fitness tracker shipments have risen 500% for the past three years, but that's from an extremely low base.

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Pebble confirms it’s shutting down, devs and software going to Fitbit

Pebble confirms it’s shutting down, devs and software going to Fitbit | Internet of Things & Wearable Technology Insights | Scoop.it

RIP Pebble… The wearable maker that pioneered wrist-based notifications before Apple and many others waded into the smartwatch space has confirmed it’s closing its doors as an independent entity.

Late last month rumors emerged that Fitbit was set to acquire Pebble — with our sources telling us the price-tag was between $34 million and $40M, a figure they said “barely” covered the startup’s debts. Although the company avoided an explicit confirmation of the rumor by tweeting a shrug emoji until now.

Today Pebble’s CEO Eric Migicovsky has published a blog with official confirmation of the acquisition and details of what will happen to Pebble products. The post does not confirm the acquisition price, however....

Jeff Domansky's insight:

"This is the end…" As Jim Morrison and the doors would sing. Pebble will disappear amid questions about whether there really is a growth market for smart watches. That's a challenge for any product that does the same thing your smartphone can do.

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Infographic: Fitbit Fends Off Apple to Retain Wearables Market Lead

Despite the arrival of strong competitors such as Apple and Xiaomi, Fitbit has retained the lead in the global wearables market in the second quarter of 2015. The maker of fitness tracking devices shipped 4.4 million units between April and June, an increase of more than 150 percent over last year's June quarter. Fitbit's focus on fitness tracking functionality appears to resonate well with customers who value simplicity over the added functionality of competing devices....

Jeff Domansky's insight:

Surprising strength of Fitbit vs Apple.

Richard Platt's curator insight, August 31, 2015 2:54 PM

Overall, the wearables market more than tripled in size compared to last year's second quarter. Between April and June, 18.1 million wearable devices were shipped around the world according to IDC's estimates.  Despite the arrival of strong competitors such as Apple and Xiaomi, Fitbit has retained the lead in the global wearables market in Q2 of 2015. The maker of fitness tracking devices shipped 4.4 million units between April and June, an increase of more than 150% over last year's June quarter. Fitbit's focus on fitness tracking functionality appears to resonate well with customers who value simplicity over the added functionality of competing devices.