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Gilt apparently suggested designer Michael Bastian to the folks at Hewlett-Packard. Bastian has watch design experience and was respected in the watch community. The high-end Swiss watch maker Audemars Piguet even worked with Bastian a number of times to place their timepieces on the wrists of Michael Bastian clothing collection runway models. Bastian accepted the project, and now, the three companies were set to embark on a journey that was intended to be a dream team of efforts from the three talented entities. Did they succeed?
A few days ago from writing this post, the Michael Bastian MB Chronowing watch officially went on sale available exclusively to Gilt.com members. I don't at this time know the sales numbers, but since I was with the teams the evening before the sale began I was able to experience their excitement first hand. The energy was palpable, but so was the muted anxiety of selling a totally new type of product for them....
Interesting story of the design and marketing of the Michael Bastian/HP Chronowing smart watch.