The digitization of the physical world around us, dubbed the Internet of Things (IoT), is transforming how we do business and how we live our day-to-day lives. But when it comes to what consumers think about the IoT, there’s not much more important to them than their privacy, and that’s an important consideration for managed service providers (MSPs) as they think about how the IoT impacts the customers they serve. A recent report from the Altimeter Group bears this out.
The Consumer Perceptions of Privacy in the Internet of Things report questioned 2,062 American consumers about their perceptions of privacy issues around the IoT. The results should be eye-opening to MSPs, as they illustrate just how wide the chasm is between what consumers actually know about the IoT in general (which isn’t much), as well as their deep concerns about trust, privacy, and the security of their data.
For an MSP, this is valuable information, as it provides more proof that being able to promote top-notch privacy and security as one of its offerings will continue to be a game changer when it comes to having a competitive advantage in the marketplace....
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