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Some 40,000 bottles of Malibu rum are being shipped with NFC tags and go on sale Sept. 1. (In the how-sausage-is-made department, the NFC tags are applied to the bottles by passing them through a heat tunnel, which allows the tags to be smartphone readable after application.)
Jeff Domansky's insight:
it seems that no product can escape the Internet of things. In the UK, Malibu rum is being sold with NFC tags which can share digital messages with consumers using a smart phone. Another interesting and creative digital marketing experiment. 
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Retail may have a bright future with light-based communication.
Jeff Domansky's insight:
Watch for growth ahead.
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But the success metrics are but one of the challenges of IoT implementation. Almost all (96%) of those involved in IoT projects say they face challenges in one form or another.
Jeff Domansky's insight:
Challenges ahead for IOT, but market potential is irresistible if business can solve some of the potential problems.
Richard Platt's curator insight,
October 28, 2015 7:24 PM
Only a third (33%) of those involved in IoT have quantifiable metrics to track success, according to the study IoT Meets Big Data and Analytics. The study, conducted by Dimensional Research for ParStream, comprised an online survey of 200 businesspeople who have professional responsibility for IoT projects. Almost half (47%) said their IoT initiatives were driven by strategic business investments and 42% are targeting consumers. But the success metrics are still somewhat of a work in progress. Here’s how the success of IoT projects are evaluated:
But the success metrics are but one of the challenges of IoT implementation. Almost all (96%) of those involved in IoT projects say they face challenges in one form or another. The challenges range from policies to issues with the actual technology. For any of you involved in IoT projects, this list of challenges from those already involved in IoT may sound familiar:
YoloCommunications's curator insight,
October 29, 2015 5:23 AM
Aside from IoT having a mystique to the term, why would this area be treated or approached any differently to any other new business proposition? After a business plan is developed, there should be a marketing strategy coupled with clear quantifiable metrics to gauge success and if those can be met then the prospects are extremely exciting.
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We have smart watches, smart cars, smart thermostats as well as connected objects that reside in smart homes. And then there are smart buildings that will reside in smart cities.
Jeff Domansky's insight:
Chuck Martin offers an interesting look inside Smart products, marketing and IoT. The question is will marketing get "smarter" as well?
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Intelligent lighting systems are coming to retail and opening up potential new opportunities for consumer engagement and value propositions.
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A security man has mapped and hacked insecure connected kettles across London, proving they can leak WiFi passwords.
Jeff Domansky's insight:
Great story about the potential security issues with IoT products. it highlights how did simple it is to hack devices that are poorly or not configured or password-protected. Who'd a thought? Invasion of the connected kettles?
Richard Platt's curator insight,
October 28, 2015 7:17 PM
A security man has mapped and hacked insecure connected kettles across London, proving they can leak WiFi passwords. The iKettle is designed to save users precious seconds spent waiting for water to boil by allowing the kitchen staple to be turned on using a smartphone app. Pen Test Partners bod Ken Munro says hackers can make more than a cuppa, however: armed with some social engineering data, a directional antenna, and some networking gear they can "easily" cause the iKettle to spew WiFi passwords. "If you haven’t configured the kettle, it’s trivially easy for hackers to find your house and take over your kettle," Munro says. "Attackers will need to setup a malicious network with the same SSID but with a stronger signal that the iKettle connects to before sending a disassociation packet that will cause the device to drop its wireless link....
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Over the next six months, 4% of IoT adopters will decrease the number of projects they start, according to a new study. But over the next 12 months, there will be an increase of 12% in projects started.
Jeff Domansky's insight:
Several challenges lie ahead for the IoT marketplace including: complexity of projects, targeting consumers and what happens when the market breaks wide open.
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Resource-based industries are up against rising costs, manpower shortages, and the pressure to be more sustainable. A new Internet of Things Centre of Excellence for Resources by Accenture will help companies tackle these challenges and reap trillions of dollars in economic opportunities....
Jeff Domansky's insight:
The Internet of Things could help unlock trillions of dollars of value from business and industry.
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it seems that no product can escape the Internet of things. In the UK, Malibu rum is being sold with NFC tags which can share digital messages with consumers using a smart phone. Another interesting and creative digital marketing experiment.