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RIP Pebble… The wearable maker that pioneered wrist-based notifications before Apple and many others waded into the smartwatch space has confirmed it’s closing its doors as an independent entity.
Late last month rumors emerged that Fitbit was set to acquire Pebble — with our sources telling us the price-tag was between $34 million and $40M, a figure they said “barely” covered the startup’s debts. Although the company avoided an explicit confirmation of the rumor by tweeting a shrug emoji until now.
Today Pebble’s CEO Eric Migicovsky has published a blog with official confirmation of the acquisition and details of what will happen to Pebble products. The post does not confirm the acquisition price, however....
"This is the end…" As Jim Morrison and the doors would sing. Pebble will disappear amid questions about whether there really is a growth market for smart watches. That's a challenge for any product that does the same thing your smartphone can do.