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Overview
Building upon a study performed in 2014, PwC launched the 2016 Consumer Intelligence Series report on wearables to better understand the wearable technology consumption landscape and identify trends in the industry to unearth potential opportunities and applications. We sampled 1,000 US consumers via an online survey to explore consumer behavior and preferences towards wearables.
This research primarily focused on the attitudes consumers have towards wearable technology, as well as an in depth look at penetration and usage of various types of devices. Additionally, we explored the benefits and underlying motivations behind usage and how it impacts both individuals and society....
This follow-up report explores consumer attitudes and preferences towards wearable technology - what’s changed, what’s improved, and what the wearable future has in store for the US and beyond.